▲51%
more Shopping revenue
Free Google CSS provider
Google CSS for €0: 20% more bidding power for your Shopping Ads.
All the benefits of a Comparison Shopping Service, permanently without a monthly fee. Set up together with you in 15 minutes.
- Free forever
- Only 15 minutes to set up
- Keep your existing campaigns
€0 Truly free forever, with no commitments.
20% margin is kept by Google Shopping. With another CSS, it disappears.
The sneaky strategy
Why is the CSS free?
It is simple: we want to win you over to Shoploop in the long run.
And we believe the best way to do that is not to tell you how we can improve your Google Shopping - but to simply show you.
That is why you get our Google CSS for €0, forever.
If you then also want to optimize your product data, feed errors and Shopping campaigns with Shoploop: perfect. If not, your CSS stays free anyway.
No catch. No forced upgrade.
Simple setup
Your free Google CSS in just 3 steps
Together we set up your free CSS in just 15 minutes. Afterwards you benefit from cheaper CPCs.
Pick a setup call
Choose a free 15-minute slot in the calendar.
Set up the CSS together
We connect your Merchant Center and take care of the setup together with you.
Done
Your campaigns keep running as usual - just with Shoploop as your CSS.
Free instead of paid
You do not have to pay for something you can get for free.
The Shoploop CSS compared to classic CSS providers.
| Feature |  Shoploop |
Classic CSS providers |
|---|---|---|
| CSS cost advantage | Yes | Yes |
| Keep your existing campaigns | Yes | Yes |
| Available in all CSS countries | Yes | partially |
| Setup support | Yes | partially |
| Monthly CSS fee | €0 | paid |
| Individual recommendations | Yes | No |
| Shoploop optimizations | optional add-on | No |
Ready for expansion
Google CSS in every supported country.
Shoploop supports the eligible Google CSS markets and optimizes your product data to match local languages and currencies.
Google CSS market available with Shoploop
Not a Google CSS market
Simple to calculate
What does Shoploop deliver at your budget?
Enter your monthly Shopping budget and see how much additional bidding power the free Shoploop CSS gives you.
Our customers
What counts is more revenue from the same channel.
Shoploop already runs in real stores and client accounts. That is exactly where the optimization loop was built, tested and improved step by step.
▲23%
more Shopping revenue
- Free forever
- No Shoploop subscription required
- Your existing campaigns keep running
Want to get even more out of your Google Shopping ads?
Shoploop combines the CSS cost advantage with Product Intelligence, Label Intelligence, Feed Autofix and Keyword Intelligence.
Product IntelligenceOptimizes the product data with the biggest revenue potential.
Label IntelligenceMoves budget to winners and to products with potential.
Feed AutofixDetects and fixes feed errors automatically.
Keyword IntelligenceExcludes irrelevant search queries automatically.
See all plansFrom the free CSS to the complete autopilot.
Google CSS explained
What is a Google CSS (Comparison Shopping Service)?
A Google CSS is a comparison shopping service that places Shopping Ads on Google on behalf of merchants. Google Shopping is itself a CSS and keeps a margin. If you run your ads through another CSS provider, you save that margin and get more bidding power.
Where does the Google CSS come from?
Following the European Commission's competition case in 2017, Google has to give other comparison shopping services equal access to Shopping ads. Since then, merchants in the CSS markets can freely choose which Comparison Shopping Service their products appear through.
Why are clicks cheaper through a CSS?
If your ad runs through Google Shopping itself, Google keeps a margin of around 20%. With another CSS provider this margin disappears. At the same bid, more of your budget goes into the auction and you win clicks that used to be too expensive.
What does a CSS provider or CSS partner do?
The CSS provider, often also called a CSS partner, links your Merchant Center to its Comparison Shopping Service. Campaigns, bids and budgets stay in your own Google Ads account. Many providers charge a monthly fee or commission for this. The Shoploop CSS costs €0 forever.
How can I tell which CSS my ad runs through?
Every Shopping ad shows which Comparison Shopping Service it is placed by: "By Google" for Google Shopping, or the name of another CSS provider. After the switch, it shows Shoploop.
- For standard Shopping and Performance Max
- In all Google CSS markets
- Switch from your current CSS provider at any time
Frequently asked questions
Is the Shoploop CSS really free forever?
Yes. The Shoploop CSS costs €0 per month, forever - with no time limit and no hidden conditions. You keep paying your click costs directly to Google, just like before.
Is there a minimum revenue or minimum ad spend?
No. The free CSS comes without minimum revenue, without minimum ad spend and without a minimum term.
Why is the CSS free?
We want to win you over to Shoploop in the long run - and the best way to do that is to simply show you the value instead of telling you about it. That is why you get our Google CSS for €0, forever. If you later also want to optimize your product data, feed errors and Shopping campaigns with Shoploop: perfect. If not, your CSS stays free anyway.
Do I have to become a paying Shoploop customer afterwards?
No. The free CSS is not tied to any subscription. You can add the paid Shoploop optimizations at any time - but you do not have to.
Does anything change in my existing Google Ads campaigns?
No. Your campaigns, bids and settings stay unchanged. The switch happens in the background in your Merchant Center - your ads keep running throughout.
Does Shoploop need access to my Google Ads account?
Not necessarily. For the CSS switch, access to your Merchant Center is enough. If you also connect your Google Ads account, you get free, individual optimization recommendations for your Google Shopping.
How much does a Google CSS provider cost?
Many CSS providers charge a monthly fee or a share of your click costs. The Shoploop CSS costs €0 forever. You keep paying your click costs directly to Google, just without the Google Shopping margin.
I already use another CSS provider. Can I switch?
Yes. Switching your CSS provider works just like the initial setup: we link your Merchant Center to the Shoploop CSS during the joint setup call. Your campaigns keep running throughout. Just check the notice period of your current provider.
Can I switch to a different CSS later?
Yes, at any time. There is no lock-in and you can switch your Merchant Center back to another CSS whenever you want.
Can my Google Ads agency keep managing my campaigns?
Yes. Nothing changes for your agency - it keeps managing campaigns, budgets and bids as usual.
Does this also work with Performance Max?
Yes. The CSS advantage applies to your Shopping ads in standard Shopping and Performance Max campaigns.
Which countries are supported?
The Shoploop CSS is available in all Google CSS markets: Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland and the United Kingdom.